Experience
RS Collective is led by Alice Luo Perkins, a strategy-driven commercial leader with over 15 years of experience across global fashion and lifestyle businesses.
Her advisory work is informed by firsthand operating experience inside complex fashion and lifestyle organizations. She has worked across wholesale, retail, and distributor-led models; multiple product categories including footwear, handbags, and ready-to-wear; and global markets spanning APAC, EMEA, LATAM, and North America.
This operating experience enables a practitioner’s perspective that balances strategy and execution, with fluency across geographies, distribution models, and categories, and a focus on structure and clarity during periods of change.
Her experience includes roles at companies such as American Eagle Outfitters, Tory Burch, alice + olivia, and Sam Edelman.
Selected Engagements
FRAME
APAC growth strategy and commercial planning
Scope included new account development, global collaboration launches, competitive benchmarking, partner contract structuring, and rebuilding core commercial tools and planning frameworks to support regional decision-making.
Draper James
Interim commercial coverage
Provided support during a merchandising transition, stepping into the day-to-day merchant role while documenting core processes and decision frameworks to ensure continuity and support future leadership.